> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Bing Ads - Integration Instructions

> Connect Bing Ads to SourceMedium through a SourceMedium-supplied setup link.

## Follow this integration guide to connect your Bing Ads data to SourceMedium.

Bing Ads spend and performance flow into SourceMedium alongside your other ad platforms.

### How to connect

Bing Ads is connected through a secure setup link that SourceMedium generates for your account, so there is no API key for you to create.

<Snippet file="connect-access-note.mdx" />

<Steps>
  <Step title="Request your setup link">
    Find **Bing Ads** in the connector picker and click **Connect**. The connection shows **Requested · waiting on SourceMedium**.
  </Step>

  <Step title="SourceMedium prepares your link">
    Our team generates a setup link scoped to your account and sends it to you.
  </Step>

  <Step title="Authorize Microsoft Ads and confirm">
    Open the link and authorize Microsoft Ads when prompted. When you finish, the connection shows **Connected** and SourceMedium begins syncing.
  </Step>
</Steps>