> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> What SourceMedium ingests from Google Ads and what to check when reconciling spend and performance

SourceMedium integrates Google Ads to support paid media reporting and blended marketing performance.

## Setup

* [Google Ads integration instructions](/data-inputs/platform-integration-instructions/google-ads-integration)

## What to validate

* Spend alignment (currency, date range, and timezone)
* Attribution window differences between Google Ads vs your dashboards
* Campaign naming conventions and UTM mapping consistency