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Follow this integration guide to connect your TikTok Ads data to SourceMedium.

TikTok Ads spend and performance data flows into SourceMedium alongside your other ad platforms.

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How to connect

TikTok Ads is connected through a secure setup link that SourceMedium generates for your account, so there is no API key for you to create.
1

Request your setup link

Find TikTok Ads in the connector picker and click Connect. The connection shows Requested · waiting on SourceMedium.
2

SourceMedium prepares your link

Our team generates a setup link scoped to your account and sends it to you.
3

Authorize TikTok Ads and confirm

Open the link and authorize TikTok Ads when prompted. When you finish, the connection shows Connected and SourceMedium begins syncing.

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Data nuances and limitations

TikTok Ads reporting can include multiple campaign types.
GMV Max campaigns can have spend without clicks or impressions. Separate GMV Max from other TikTok Ads campaigns when calculating CPC, CTR, CPM, or other click/impression-based metrics.
  • TikTok Ads landing-page campaigns generally include spend, clicks, and impressions.
  • GMV Max campaigns can include spend while clicks and impressions are unavailable.
  • Blending all TikTok Ads campaign types together can make CPC, CTR, and CPM misleading.
For a diagnostic query, see the Marketing & Ads SQL Query Library.