The Influencers Deep Dive Module

What is the Sponsorships & Influencers module and what data can be found there?

• This module reports on Sponsorship and Influencer performance. Influencers and sponsorships are identified by discount and/or Source / Medium as directed in the Configuration Sheet, which is then merged with associated revenue and cost data.
• This is where you will be able to explore which Discount Codes (Influencers) are driving conversions.
• Here is more information on the Configuration Sheet for influencer tracking

Common Questions & Insights That Can Be Answered Here:

Where can I find how many conversions do influencers drive off their unique discount codes?

This can be found in the Performance by Discount Code chart.

Where can I find how influencers have performed over time?

This can be found in the Performance by Date & Discount Code chart.

Where can I find the return on investment (ROI) for each influencer?

This can be found in the Performance by Discount Code chart

Potential Reporting Differences & Discrepancies

Spend is amortized over the time period entered in the Configuration Sheet.