The Meta Ads Module
What is the Meta Ads module and what data can be found there?
- Specialized module that has been optimized for Meta Ads. This module reports Meta data on an account-level default of 7-day click, 1-day view.
- This is where you will find insights into your Meta ads as reported by Meta
Common Questions & Insights That Can Be Answered Here:
Where can I find my Meta ads Revenue? CPO? CVR?
Where can I find my Meta ads Revenue? CPO? CVR?
These metrics can be found in the Performance by Date table.
Where can I find which of my Meta campaign types or specific campaigns are preforming best?
Where can I find which of my Meta campaign types or specific campaigns are preforming best?
This can be found in the Performance by Date & Campaign table and the Performance by Date & Campaign Type table
Potential Reporting Differences & Discrepancies
SourceMedium reports Meta data on an account-level default of 7-day click, 1-day view. If different attribution windows are set between campaigns, this can cause confusion when validating vs. the Meta UI.
The Meta Ads Module
What is the Meta Ads module and what data can be found there?
- Specialized module that has been optimized for Meta Ads. This module reports Meta data on an account-level default of 7-day click, 1-day view.
- This is where you will find insights into your Meta ads as reported by Meta
Common Questions & Insights That Can Be Answered Here:
Where can I find my Meta ads Revenue? CPO? CVR?
Where can I find my Meta ads Revenue? CPO? CVR?
These metrics can be found in the Performance by Date table.
Where can I find which of my Meta campaign types or specific campaigns are preforming best?
Where can I find which of my Meta campaign types or specific campaigns are preforming best?
This can be found in the Performance by Date & Campaign table and the Performance by Date & Campaign Type table
Potential Reporting Differences & Discrepancies
SourceMedium reports Meta data on an account-level default of 7-day click, 1-day view. If different attribution windows are set between campaigns, this can cause confusion when validating vs. the Meta UI.