The New Customer Analysis Module

What is the New Customer Analysis module and what data can be found there?

• This specifically formatted module that pulls your online store data (Shopify, Amazon, Stripe, Chargebee) as well as from the Configuration Sheet.
• This module is entirely based on a customer’s order_date as opposed to when a customer is first acquired known as their cohort_date (except in the case of the filters which are still applied to a customers acquisition order).

Common Questions & Insights That Can Be Answered Here:

Which channels are responsible for converting new customers?

Which products are most commonly purchased by new customers?

Which acquisition channels are responsible for bringing new customers in?

Potential Reporting Differences & Discrepancies

Customers are surfaced whose first order is within the dates selected in the date range filter.