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Follow this integration guide to connect your Attentive data to SourceMedium.

This integration is currently in Beta. Reach out to your account manager or integrations@sourcemedium.com to get started.
Attentive is an SMS and email marketing platform for consumer brands. SourceMedium is scoping Attentive campaign and message data ingestion via export-based delivery, with the goal of loading it into the same performance reporting layer as Klaviyo and Postscript so you can compare owned-channel revenue with a single methodology.

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How to connect

Attentive delivers your SMS and email data to SourceMedium through a scheduled export, which SourceMedium sets up with you. When you set this up, you (or your Attentive CSM) configure a recurring export of your subscriber and message data in Attentive (Settings → Data Exports), and SourceMedium provisions the destination.

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Planned data coverage

MetricDescription
SentCount of outbound SMS and email messages sent per campaign
ClicksCount of link clicks from messages
Attributed revenueRevenue from orders attributed to Attentive campaigns
Subscriber eventsOpt-ins, opt-outs, and active subscriber trends
Once enabled, data is expected to be available daily, broken down by message type and campaign name. You can compare Attentive against other owned-channel platforms in SourceMedium reporting.

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Questions you can answer

  • How much revenue did Attentive SMS drive last month?
  • How does Attentive click-through rate compare to our Klaviyo email flows?
  • What is our SMS subscriber opt-out rate trend over the last 90 days?
  • Compare Attentive, Postscript, and Klaviyo revenue for the same period
  • Which Attentive message types (automation vs broadcast) have the highest revenue-per-send?

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Notes

  • Attentive data ingestion cadence depends on the export frequency configured for your account.
  • Historical data availability depends on the period covered by your export configuration.