Blotout - Integration Instructions

Connect Blotout event data to SourceMedium through vendor-managed delivery.

Follow this integration guide to connect your Blotout event stream to SourceMedium.

Blotout sends event data to SourceMedium through vendor-managed delivery so it can be used in funnel and attribution reporting.

How to connect

Blotout delivers your event data to SourceMedium through a managed connection, so there is no API key for you to paste.

1. Start the Blotout connection

   Find Blotout in the connector picker and click Connect.

2. Have Blotout configure delivery

   Ask your SourceMedium account manager for the destination details Blotout needs, then ask your Blotout customer success team to configure delivery to SourceMedium.

3. Confirm it is connected

   Once Blotout confirms delivery is active, SourceMedium validates event receipt and the connection shows Connected.

What data syncs

Data	How it is used
Server-side funnel events	Used in funnel reporting
Visitor/session context	Used in funnel and MTA reporting where applicable
Order attribution context	Used to improve attribution coverage where available

Notes

• Blotout data is vendor-pushed to SourceMedium; customers usually do not need to create their own cloud resources.
• Funnel-stream integrations can improve both event-level reporting and order-level attribution completeness.